Source Attribution Report
Go to Reports โ Source Attribution.
The Source Attribution report groups leads by UTM tracking parameters (utm_source and utm_campaign) so you can measure which specific campaigns produce won deals โ not just which channels send the most leads.
How UTM Data Is Capturedโ
When a visitor arrives via a URL containing UTM parameters and web tracking is active, LeadHub stores utm_source and utm_campaign on the lead record. Leads with no UTM data appear as (direct) / (none).
Filtersโ
| Filter | Options |
|---|---|
| Date Range | Last 7 days, 30 days, 90 days, 365 days, Custom |
Data Tableโ
| Column | Description |
|---|---|
| UTM Source | Traffic source (e.g. google, facebook, email) |
| UTM Campaign | Campaign name from the URL parameter |
| Total Leads | Total leads attributed to this source/campaign combination |
| Won Leads | Leads that were converted (marked Won) |
| Conversion Rate | Won Leads รท Total Leads ร 100% |
| Total Won Value | Sum of deal value for all won leads from this combination |
Rows are sorted by Total Leads descending.
Reading the Reportโ
- High leads + low conversion โ top-of-funnel issue; leads are arriving but not qualifying.
- Low leads + high won value โ high-value niche channel worth increasing spend on.
- (direct) / (none) โ leads that arrived without UTM tracking. Reduce this by embedding web tracking snippets on all landing pages and adding UTM parameters to every paid ad link.
Exportingโ
Click Export CSV or Export PDF in the page header.
Relatedโ
- Source Performance โ total leads by source (no campaign breakdown)
- Web Tracking โ how to install the tracking snippet to capture UTM data