Vertex โ The Premium B2B & Wholesale Shopify Theme
Vertex is the premium B2B & wholesale Shopify theme โ native B2B, no apps, B2C-ready out of the box.
Built for industrial supply, MRO, wholesale, trade, and dealer-account merchants who want their storefront to look B2B without monthly app fees or third-party scripts. And it works just as beautifully as a B2C store from day one.
Every B2B touchpoint your contract buyers expect โ volume pricing, NET payment terms, tax-exempt status, multi-location ship-to, bulk ordering, quote requests โ renders with the polish of category leaders like McMaster-Carr and Grainger. And every B2B element gracefully hides itself when there's no signed-in business buyer, so your storefront looks just as sharp for retail customers.
Vertex is not B2B-only. A single Storefront mode setting (Hybrid / B2B-only / B2C-only) lets you decide how much B2B chrome to show. The same theme runs as a premium industrial-supply B2C storefront on day one โ no second license, no second build.
Who Vertex is forโ
- Industrial supply distributors โ fasteners, hardware, tools, abrasives, fluids
- MRO suppliers โ maintenance, repair, operations consumables
- Wholesale merchants โ trade-only catalogs with tiered pricing
- Auto-parts distributors โ part-number-driven catalogs with deep stock
- Office, IT & electronics suppliers โ consumables and per-device supplies
- Print & reprographics suppliers โ toner, ink, and reprographics consumables
- B2C industrial-supply merchants โ selling to small businesses and end customers
If your buyers search by part number, expect volume discounts, place 50-line orders from a spreadsheet, need NET-30 terms, or want documentation (datasheets, MSDS, certifications) right on the product page โ Vertex was built for them.
Headline featuresโ
Native B2B (no apps required)โ
Every B2B feature is powered by Shopify itself โ no third-party apps, no monthly subscriptions. Volume pricing tables, NET-30 / NET-60 / NET-90 terms, tax-exempt accounts, multi-location company switching, and B2B catalog scoping all render automatically when a business buyer signs in.
Adapts to your verticalโ
Vertex installs as the Vertex industrial style, then flexes to fit other industries: a Starter color palette setting (cobalt blue / signal red / office blue / inkline teal) recolors the whole storefront in one click. Configure it as an auto-parts, office & IT, or print-supplies storefront straight from the theme editor โ see What Vertex can be.
Product pages built for technical catalogsโ
Spec tables, downloadable PDFs (datasheets, MSDS, brochures, installation guides), price history, ships-from labels, low-stock counters, side-by-side compare (up to 4 products), quick-view modals, tabbed content, recently-viewed strips, and image rollovers โ every PDP enhancement a technical catalog needs.
Bulk paste-to-cart quick orderโ
A dedicated bulk-order page lets buyers paste SKU and quantity rows directly from a spreadsheet. Every line validates against your catalog and the whole basket adds in one click. Invalid SKUs are flagged inline.
Quote requests and sales rep contactโ
A built-in Request-a-Quote page emails you directly โ no quote-management app needed. And a per-company sales rep card surfaces the buyer's dedicated contact in the header and account dashboard.
B2B greeting bar and badgesโ
When a business buyer signs in, a cobalt-blue greeting bar appears above the header showing their company name, NET-terms badge, tax-exempt badge, language / currency / ship-to switchers, and quick access to their account. Auto-hides for guests and B2C-only mode.
30+ homepage sectionsโ
Hero rotators, featured collections, mega menu, multicolumn grids, image-with-text, CTA banners, newsletter signup, FAQ accordions, marquee logo lists, testimonials, stats bars, industries grids, resource downloads, press coverage, timelines, services grids, countdown timers, featured bundles, promo banners, promo popups, quick-order pads, sticky cart bar, and more.
Multi-language and RTLโ
Ships in English, French, Italian, German, and Spanish out of the box. Full right-to-left support flips the layout automatically for Arabic, Hebrew, Farsi, Urdu, Yiddish, Kurdish, Dhivehi, and Pashto.
Multi-currency and Markets readyโ
Vertex plugs straight into Shopify Markets. Currency pills render in the header so buyers always know what they're paying in โ even when pinned to a single market.
Performance and SEOโ
Built to load fast and rank well: rich structured data on every page (Organization, Product, Breadcrumb, FAQ, LocalBusiness), Open Graph and Twitter cards, automatic hreflang, optimized images, and recorded Lighthouse scores of 65โ100 on mobile and 90+ on desktop.
Accessibility (WCAG 2.1 AA)โ
Keyboard-operable everywhere, visible focus rings, 4.5:1 minimum contrast, 24 px touch targets on mobile, proper ARIA roles, skip-to-content link, and labelled form inputs.
Privacy compliantโ
Uses Shopify's native Customer Privacy banner โ no third-party tracking, no surprise cookies. Fully Theme Store policy compliant.
What Vertex can beโ
Vertex ships one ready-made style (industrial / MRO). The same theme can be re-skinned and reconfigured to suit other verticals โ these are configurations you build in the theme editor with a color palette and the section library, not separate installable themes:
| Configuration | Industry | Color palette |
|---|---|---|
| Vertex (default) | Industrial / MRO supply | Custom |
| Auto parts | Auto parts | Signal red |
| Office & IT | Office, IT & electronics | Office blue |
| Print supplies | Print supplies | Inkline teal |
Each one is the same theme recolored (via the Starter color palette) and reconfigured (sections + copy) for that vertical โ a starting point you set up yourself, not a separate theme to install.
What's NOT in the box (yet)โ
To set the right expectations:
- PO upload (purchase-order PDFs as payment) โ planned for v1.1
- Approval workflow (multi-step internal approvals before checkout) โ planned for v1.1
- Wishlist โ intentionally not shipped. Product compare is session-only by Theme Store policy; persistent wishlists require an app
- Live chat โ we recommend Shopify Inbox or any third-party app of your choice
Get startedโ
Ready to launch on Vertex? Installation takes about five minutes for the basic setup, and 45โ60 minutes if you also want to enable Shopify's native B2B features.
โ Start with the Installation guide
What's nextโ
- Installation โ โ Step-by-step install and first publish
- Theme settings reference โ โ Every panel in the Customizer, explained
- Section setup guides โ โ How to configure each section
- Feature guides โ โ B2B setup, Storefront modes, Markets, what Vertex can be, customer account, RFQ
- FAQ + troubleshooting โ โ Top questions answered
- Changelog โ โ What's new in each release
- Support โ โ How to reach us