What Vertex Can Be
Vertex installs as one ready-made style โ the industrial / MRO storefront. But the same sections and the color system flex to fit very different B2B verticals. This page shows what an auto-parts, office & IT, or print-supplies configuration of Vertex looks like, and walks you through the real, merchant-facing lever that gets you there.
There is one Vertex demo (industrial / MRO). The auto-parts, office & IT, and print looks below are not separate installable themes, and there is no URL preview โ they're configurations you build from the same theme using one setting: the color palette. Each one is a starting point you set up in the theme editor, then customize to your brand.
The default โ Vertex (industrial / MRO)โ
This is what loads when you install Vertex.
| Industry | Industrial supply, MRO, hardware, fasteners, hand tools, fluids, abrasives |
| Accent color | Cobalt blue |
| Homepage hero | Bold typography + workshop / warehouse imagery |
| B2B hooks | "Volume pricing", "NET-30 available", "ISO 9001 certified", "24-hr dispatch" |
| Best for | Industrial distributors, MRO suppliers, fastener/hardware merchants, tool catalogs, JanSan |
The cobalt-blue accent maps to the crisp, professional industrial-distribution visual language procurement buyers recognize from the big B2B supply houses.
What Vertex can look like for other industriesโ
Each look below is a configuration, not a separate theme โ the same Vertex storefront, recolored with a color palette and reconfigured with the sections that matter for that vertical. You build it in the theme editor; there's no separate demo to install and no URL to preview.
Auto partsโ
| Industry | Auto parts, performance, aftermarket, OEM, motorcycle, marine, powersports |
| Accent color | Red-orange (color palette: Signal red) |
| Best for | Auto-parts distributors, performance shops, motorcycle / marine / RV / powersports |
| Color palette | Signal red |
Part-number predictive search and the bulk-order pad do the heavy lifting for fitment-driven buyers. The red-orange accent maps to a performance / automotive visual language.
Office & ITโ
| Industry | Office supplies, IT hardware, electronics, paper, monitors, keyboards, bulk consumables |
| Accent color | Blue (color palette: Office blue) |
| Best for | Office-supply distributors, IT resellers, electronics wholesalers, school / government supply |
| Color palette | Office blue |
Leads with bulk B2B office orders โ the bulk-order pad, RFQ, and NET-30 surface prominently. The blue accent maps to the corporate IT / Quill / Staples Business Advantage language buyers expect.
Print suppliesโ
| Industry | Print supplies, toner, ink cartridges, reprographics, copier consumables, label media |
| Accent color | Teal (color palette: Inkline teal) |
| Best for | Toner / ink resellers, reprographics shops, managed-print-service vendors |
| Color palette | Inkline teal |
Leads with consumables reordering โ quick reorder and the bulk-order pad put repeat cartridge orders one click away. The teal accent reads clean and office-print, pairing well with the office & IT family while standing on its own.
The lever that gets you thereโ
You don't install a separate look for these โ you shape the single Vertex theme with one real, merchant-facing tool:
Starter color palette (recolor in one click)โ
Theme settings โธ Colors โธ Starter color palette flips one global accent through every button, pill, badge, link, focus ring, the B2B greeting bar, and hero CTAs:
- Custom โ your own palette (manual color pickers below)
- Custom (cobalt blue by default) ยท Signal red ยท Office blue ยท Inkline teal
Save, and the whole storefront's accent flips instantly. For a fully custom brand color, pick Custom and set your own accent + "on accent" (text-on-accent) colors.
Which configuration fits you?โ
Pick the closest starting point, then shape Vertex to match (color palette + sections). You can override anything afterward.
| If you sell... | Closest configuration | Why |
|---|---|---|
| Fasteners, hand tools, lubricants, abrasives, hardware, general MRO | Vertex (default) | Industrial baseline; faceted filters and part-number search do the work |
| Auto, motorcycle, marine, RV, powersports parts | Auto parts (Signal red) | Deep part-number catalogs + predictive search fit fitment-driven buyers |
| Office, IT, electronics, copier supplies, school / government supply | Office & IT (Office blue) | Bulk B2B orders + corporate-IT visual language |
| Toner, ink, cartridges, reprographics, managed-print consumables | Print supplies (Inkline teal) | Quick reorder + the bulk pad make repeat consumable orders one click |
| Janitorial / sanitation (JanSan) | Vertex | The MRO baseline maps cleanly with no extra setup |
| Industrial chemicals / lubricants with datasheets | Vertex | Tech-spec tables and the documents block are core to Vertex |
| Wholesale-only (no B2C) | Vertex or Office & IT | Pick the accent that matches your brand; set Storefront mode to B2B-only |
Customizingโ
Whatever starting point you pick, everything is overrideable from the theme editor:
| Customize | How |
|---|---|
| Accent color | Theme settings โธ Colors โธ Starter palette โธ Custom, then pick your own accent |
| Logo | Theme settings โธ Logo โ replace the demo logo with your own SVG or PNG |
| Homepage section order | Theme editor โธ Home โ drag to reorder, or add and remove sections |
| Hero / lifestyle imagery | Replace per-section via each section's Image picker |
| Typography | Theme settings โธ Typography โ heading font, body font, scale ratio |
| Copy and CTAs | Edit text inline in the theme editor for every section |
| Translations | Theme settings โธ Languages โ provide custom strings via the language editor |
Save your configured storefront as a named theme in Online Store โธ Themes โธ Theme library โ useful for A/B tests or staging visual changes.
Related readingโ
- Overview โ what Vertex is and what ships in v1.0
- Installation โ install and pick your starter palette
- Theme settings reference โ Colors โธ Starter palette and accent settings
- Markets & multi-currency โ works identically across all markets
- Storefront mode guide โ Hybrid / B2B-only / B2C-only
- RFQ page guide โ request-a-quote setup
Summaryโ
- Vertex ships one ready-made style โ industrial / MRO (cobalt blue).
- The auto-parts, office & IT, and print looks are configurations you build from that one demo using one lever: the color palette.
- They're not separate installable themes, and there's no URL preview โ you set them up in the theme editor.
- Everything (accent, layout, imagery, copy) is overrideable from the theme editor.