Reports & Revenue
The admin reports page (Admin → Отчёты) provides platform-wide analytics and business intelligence.
📈 Available Отчёты
Revenue Tab
- Monthly Recurring Revenue (MRR) over time
- Revenue by plan breakdown
- Payment success vs. failure rates
- Churn rate tracking
Tenants Tab
- New registrations over time
- Trial-to-paid conversion rate
- Tenants by plan distribution
- Geographic distribution (if available)
Usage Tab
- Total submissions across all tenants
- Most active tenants (by submission volume)
- Average submissions per tenant
- Feature usage breakdown
Revenue Forecast Tab
- Projects future Monthly Recurring Revenue (MRR) based on current trends
- Displays calculated growth rate percentage
- Shows projected annual revenue based on current trajectory
Cohort Analysis Tab
- Shows tenant retention organized by monthly registration cohort
- Displays a grid with each row representing a cohort month and columns showing the percentage of tenants still active per subsequent month
- Helps identify trends in tenant retention over time
Lifetime Value Tab
| Metric | Описание |
|---|---|
| Average LTV per Plan | Calculated lifetime value for each subscription plan |
| Average Tenant Lifespan | Mean duration tenants remain subscribed |
| Revenue per Tenant | Average total revenue generated per tenant |
Tenant Health Tab
A health scoring system that assigns each tenant a score from 0 to 100 based on:
- Account activity (logins, page views)
- Submission volume relative to plan limits
- Feature usage breadth
Each tenant is assigned a risk indicator:
| Indicator | Описание |
|---|---|
| At-Risk | Low health score, potential churn candidate |
| Healthy | Normal engagement levels |
| Champion | High engagement, power user |
The tab displays a sortable list of tenants with their health scores, risk indicators, and key activity metrics.
Export
- Export report data to CSV
- Filter by date range
- Filter by plan or tenant