Lead Adsとは？
Facebook/Instagram Lead Adsが初めての方は、このページですべてを説明します。すでにご存じの方は、Create Your First Campaignにお進みください！
簡単に言うと
Lead Adsは、フォームが組み込まれた特別なFacebook/Instagram広告です。 ユーザーはFacebookやInstagramを離れることなく連絡先情報を送信できます。
How They Look to Users
Here's what a user sees:
┌───────────── ────────────────────────────┐
│ Facebook/Instagram Feed │
│ │
│ ┌─────────────────────────────────┐ │
│ │ Your Business │ │
│ │ Sponsored │ │
│ │ [Your Ad Image/Video] │ │
│ │ "Get a free quote today!" │ │
│ │ [ Sign Up ] ← CTA button│ │
│ └─────────────────────────────────┘ │
│ │
│ User taps "Sign Up"... │
│ │
│ ┌───── ────────────────────────────┐ │
│ │ Lead Form (inside Facebook) │ │
│ │ Name: [John Smith ] ✅ │ │
│ │ Email: [[email protected] ] ✅ │ │
│ │ Phone: [+1 555-1234 ] ✅ │ │
│ │ Auto-filled from profile! │ │
│ │ [ Submit ] │ │
│ └─────────────────────────────────┘ │
└─────────────────────────────────────────┘
Key Points:
- The form opens inside Facebook/Instagram (no website needed!)
- Fields are auto-filled from the user's profile (name, email, phone)
- Users can submit in 2 taps (open form → submit)
- This makes conversion rates much higher than regular landing pages
Lead Ads vs Regular Ads
| Feature | Regular Ad | Lead Ad |
|---|---|---|
| Where user goes | Your website | Stays on Facebook/Instagram |
| Form location | Your landing page | Built into Facebook |
| User experience | Load website → Find form → Fill in | Tap → Auto-filled → Submit |
| Conversion rate | Lower (more steps) | Higher (fewer steps) |
| Need a website? | Yes | No! |
| Auto-fill | No | Yes (from profile) |
| Works with this module | No | Yes |
Lead Ads are the ONLY type of ad that works with this module. Regular ads that send users to your website don't generate webhook data.
The Complete Flow
Here's what happens from start to finish:
1. You create a Lead Ad campaign in Facebook Ads Manager
↓
2. Your ad appears in users' Facebook/Instagram feeds
↓
3. A user taps your ad → Lead Form opens (inside Facebook)
↓
4. User fills out the form and taps "Submit"
↓
5. Facebook sends the lead data to your webhook (instantly!)
↓
6. Your module receives the data
↓
7. Module creates a new lead in Perfex CRM
↓
8. (Optional) Email notification sent to assigned staff
↓
9. You follow up with the lead!
Steps 5-8 happen in SECONDS - fully automatically!
Do Lead Ads Cost Money?
Yes. Lead Ads are a form of Facebook advertising, so you need an ad budget. However:
| Cost Factor | Details |
|---|---|
| Minimum budget | As low as $1/day |
| Average cost per lead | $2-$15 (varies by industry) |
| Billing | You're charged per impression or per lead |
| No cost to set up | Creating the form is free - you only pay when ads run |
You don't need to spend money to test! Facebook provides a free Lead Ads Testing Tool to send test leads without running real ads.
What Can You Ask in a Lead Form?
Standard Fields (Auto-Filled)
These are pulled from the user's Facebook profile:
- Full Name / First Name / Last Name
- Email Address
- Phone Number
- Company Name
- Job Title
- City, State, Country, Zip Code
- Date of Birth
- Gender
- Military Status
- Marital Status
Custom Questions
You can also add custom questions like:
- "What's your budget?"
- "When are you looking to purchase?"
- "What product are you interested in?"
- Multiple choice questions
- Short answer questions
- Conditional questions
All these fields can be mapped to Perfex CRM fields using the Field Mapping feature!
Where Do Lead Ads Appear?
Your Lead Ads can appear in:
| Placement | Platform |
|---|---|
| News Feed | |
| Stories | |
| Reels | |
| Feed | |
| Stories | |
| Reels | |
| Explore | |
| Messenger | Facebook Messenger |
| Audience Network | Third-party apps |
Facebook automatically optimizes placements for the best results. You can also manually choose where your ads appear.
まとめ
- Lead Ads = Facebook/Instagram上の組み込みフォーム付き特別広告
- フォームにウェブサイト不要（Facebook内にあります）
- ユーザープロフィールから自動入力 = 高いコンバージョン率
- リードはWebhook経由で自動的にCRMに送信
- 実行には費用がかかる（Facebook広告）が、テストは無料
- このモジュールがLead AdsとPerfex CRMの自動同期を処理
最初のキャンペーンを作成する準備はできましたか？ Create Your First Campaign