What Are Lead Ads?

If you're new to Facebook/Instagram Lead Ads, this page explains everything you need to know. If you're already familiar, feel free to skip to Create Your First Campaign!

The Short Answer

Lead Ads are a special type of Facebook/Instagram ad that includes a built-in form. Users can submit their contact information without ever leaving Facebook or Instagram.

How They Look to Users

Here's what a user sees:

┌─────────────────────────────────────────┐
│ Facebook/Instagram Feed                 │
│                                         │
│  ┌─────────────────────────────────┐    │
│  │  Your Business                 │    │
│  │  Sponsored                     │    │
│  │  [Your Ad Image/Video]         │    │
│  │  "Get a free quote today!"     │    │
│  │  [    Sign Up    ] ← CTA button│    │
│  └─────────────────────────────────┘    │
│                                         │
│  User taps "Sign Up"...                 │
│                                         │
│  ┌─────────────────────────────────┐    │
│  │  Lead Form (inside Facebook)    │    │
│  │  Name:  [John Smith     ] ✅    │    │
│  │  Email: [[email protected] ] ✅    │    │
│  │  Phone: [+1 555-1234   ] ✅     │    │
│  │  Auto-filled from profile!     │    │
│  │  [      Submit      ]          │    │
│  └─────────────────────────────────┘    │
└─────────────────────────────────────────┘

Key Points:

• The form opens inside Facebook/Instagram (no website needed!)
• Fields are auto-filled from the user's profile (name, email, phone)
• Users can submit in 2 taps (open form → submit)
• This makes conversion rates much higher than regular landing pages

Lead Ads vs Regular Ads

Feature	Regular Ad	Lead Ad
Where user goes	Your website	Stays on Facebook/Instagram
Form location	Your landing page	Built into Facebook
User experience	Load website → Find form → Fill in	Tap → Auto-filled → Submit
Conversion rate	Lower (more steps)	Higher (fewer steps)
Need a website?	Yes	No!
Auto-fill	No	Yes (from profile)
Works with this module	No	Yes

info

Lead Ads are the ONLY type of ad that works with this module. Regular ads that send users to your website don't generate webhook data.

The Complete Flow

Here's what happens from start to finish:

1. You create a Lead Ad campaign in Facebook Ads Manager
         ↓
2. Your ad appears in users' Facebook/Instagram feeds
         ↓
3. A user taps your ad → Lead Form opens (inside Facebook)
         ↓
4. User fills out the form and taps "Submit"
         ↓
5. Facebook sends the lead data to your webhook (instantly!)
         ↓
6. Your module receives the data
         ↓
7. Module creates a new lead in Perfex CRM
         ↓
8. (Optional) Email notification sent to assigned staff
         ↓
9. You follow up with the lead!

Steps 5-8 happen in SECONDS - fully automatically!

Do Lead Ads Cost Money?

Yes. Lead Ads are a form of Facebook advertising, so you need an ad budget. However:

Cost Factor	Details
Minimum budget	As low as $1/day
Average cost per lead	$2-$15 (varies by industry)
Billing	You're charged per impression or per lead
No cost to set up	Creating the form is free - you only pay when ads run

tip

You don't need to spend money to test! Facebook provides a free Lead Ads Testing Tool to send test leads without running real ads.

What Can You Ask in a Lead Form?

Standard Fields (Auto-Filled)

These are pulled from the user's Facebook profile:

• Full Name / First Name / Last Name
• Email Address
• Phone Number
• Company Name
• Job Title
• City, State, Country, Zip Code
• Date of Birth
• Gender
• Military Status
• Marital Status

Custom Questions

You can also add custom questions like:

• "What's your budget?"
• "When are you looking to purchase?"
• "What product are you interested in?"
• Multiple choice questions
• Short answer questions
• Conditional questions

tip

All these fields can be mapped to Perfex CRM fields using the Field Mapping feature!

Where Do Lead Ads Appear?

Your Lead Ads can appear in:

Placement	Platform
News Feed	Facebook
Stories	Facebook
Reels	Facebook
Feed	Instagram
Stories	Instagram
Reels	Instagram
Explore	Instagram
Messenger	Facebook Messenger
Audience Network	Third-party apps

tip

Facebook automatically optimizes placements for the best results. You can also manually choose where your ads appear.

Summary

• Lead Ads = Special ads with built-in forms on Facebook/Instagram
• No website needed for the form (it's inside Facebook)
• Auto-filled from user profiles = higher conversion rates
• Leads sent automatically to your CRM via webhook
• Cost money to run (Facebook advertising), but free to test
• This module handles the automatic sync between Lead Ads and Perfex CRM

Ready to create your first campaign? Create Your First Campaign