Instagram Lead Ads
Great news - Instagram Lead Ads work automatically with this module! No extra setup, no extra configuration. Same webhook, same data, same CRM.
How Is This Possible?โ
Instagram is owned by Meta (Facebook's parent company). Behind the scenes, everything goes through the same system:
Facebook Lead Ad โโโ
โโโโบ Same Page Webhook โโโบ Same Module โโโบ Same CRM
Instagram Lead Ad โโโ
When you subscribed your Facebook Page to receive leads, you automatically covered Instagram too - because Instagram Lead Ads are connected through Facebook Pages.
Requirements for Instagram Lead Adsโ
To run Lead Ads on Instagram, you need:
| Requirement | How to Get It |
|---|---|
| Facebook Page | You already have this |
| Instagram Business Account | Convert your Instagram to Business (free) |
| Page & Instagram linked | Connect them in Page settings |
| Module setup complete | You already did this for Facebook |
Link Instagram to Your Facebook Pageโ
If not already linked:
- Go to your Facebook Page
- Click Settings
- Click Linked Accounts or Instagram
- Click Connect Account
- Log in with your Instagram credentials
- Done!
Your Instagram account must be a Business or Creator account (not Personal). You can switch for free in Instagram's settings under Account โ Switch to Professional Account.
Creating Instagram Lead Adsโ
The process is exactly the same as Facebook Lead Ads! You create them in Facebook Ads Manager:
- Go to Ads Manager
- Create campaign โ Objective: Leads
- In the Ad Set, under Placements:
- Select "Advantage+ Placements" (includes Instagram automatically)
- OR manually select Instagram placements:
- Instagram Feed
- Instagram Stories
- Instagram Reels
- Instagram Explore
- Create your ad and Lead Form
- Publish!
Tip: If you select "Advantage+ Placements", Facebook will automatically show your ad on both Facebook AND Instagram, optimizing for the best results.
Instagram-Specific Tipsโ
Ad Creative for Instagramโ
| Tip | Why |
|---|---|
| Use square (1:1) or vertical (4:5) images | Fits Instagram feed better |
| Video performs better | Instagram users love video content |
| Stories: Use 9:16 vertical format | Full-screen experience |
| Keep text minimal on images | Instagram is visual-first |
| Skip hashtags in Lead Ads | Not needed for paid ads |
Form Best Practices for Instagramโ
| Tip | Why |
|---|---|
| Keep forms extra short | Instagram users are mobile-only |
| 3 fields maximum | Name + Email + Phone is plenty |
| Use auto-fill fields | Mobile typing is slow |
| Match your Instagram aesthetic | Consistency builds trust |
How Leads Flowโ
The flow is identical for both platforms:
Facebook Lead:โ
Facebook Feed โ User taps ad โ Lead Form โ Submit โ Webhook โ Perfex CRM โ
Instagram Lead:โ
Instagram Feed โ User taps ad โ Lead Form โ Submit โ Webhook โ Perfex CRM โ
Same webhook. Same module. Same lead format. Same CRM destination.
Identifying Instagram vs Facebook Leadsโ
Want to know which platform a lead came from? You can check this in:
Facebook Ads Managerโ
- The Breakdown menu โ Platform shows leads per platform
In Perfex CRMโ
- Lead Ads from both platforms use the same source (e.g., "Meta Leads")
- If you need to distinguish, create two campaigns (one Facebook-only, one Instagram-only) with different source tags
Summaryโ
| Question | Answer |
|---|---|
| Extra setup for Instagram? | No! |
| Extra cost? | No module cost. Normal Instagram ad costs apply |
| Same webhook? | Yes |
| Same lead format? | Yes |
| Need separate field mapping? | No |
| Works with existing Page subscription? | Yes |
Ready to test everything? Testing Leads