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Remarketing

Track visitors and customers with Facebook Pixel, Google Ads, and custom scripts for retargeting campaigns.

Overviewโ€‹

Remarketing tags fire on key ecommerce events:

  • PageView - Store visits
  • ViewContent - Product detail views
  • AddToCart - Items added to cart
  • InitiateCheckout - Checkout page loaded
  • Purchase - Order completed and paid (thank-you page)

Currency is taken from your store's base currency (Setup โ†’ Settings โ†’ Currencies). Events include value, currency, and item details for GA4 and Facebook compatibility.

Facebook (Meta) Pixelโ€‹

Configurationโ€‹

  1. Go to Setup โ†’ Settings โ†’ Products.
  2. Under Remarketing, enable Facebook Pixel.
  3. Enter your Pixel ID (e.g., from Facebook Events Manager).
  4. Save.

Events Firedโ€‹

  • PageView - On product/store pages.
  • ViewContent - On product detail page.
  • AddToCart - When a product is added to cart (AJAX).
  • InitiateCheckout - On checkout page.
  • Purchase - On thank-you page after order (with value and currency).

Configurationโ€‹

  1. Go to Setup โ†’ Settings โ†’ Products.
  2. Under Remarketing, enable Google Ads.
  3. Enter your Conversion ID (e.g., AW-123456789).
  4. Optionally enter the Conversion Label.
  5. Save.

Eventsโ€‹

  • Same ecommerce events as Facebook.
  • Purchase uses the configured send_to (ID + label) for conversion tracking.

Custom Scriptโ€‹

For other platforms (e.g., TikTok, Pinterest, custom analytics):

  1. Enable Custom remarketing script.
  2. Paste your full tracking code (including <script> tags) in the text area.
  3. The script is injected on product and checkout pages.

Thank-You Pageโ€‹

After a successful order, customers are briefly redirected to a thank-you page that fires the Purchase event with order total, then redirects to the invoice. This ensures the pixel fires even when payment happens on an external page.