App Review & Permissions

TL;DR: You almost certainly do NOT need App Review. But let's explain why, so you're 100% clear.

What Is App Review?

App Review is a process where Meta (Facebook) reviews your app to make sure it follows their policies. It's required when an app wants to access other people's data.

Do I Need App Review?

NO - If You're Using the App for Your OWN Pages

This is the most common scenario. You create the app, you connect your own Page, you access your own leads.

Scenario	App Review Needed?
You run Lead Ads on your own Facebook Page	No
You access leads from your own Page	No
You're the admin of both the App and the Page	No
Your app is in Development Mode	No
You have 1-5 Pages, all yours	No

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This is you! If you bought this module for your own business, you do NOT need App Review. Period.

YES - Only If You're Building for Other People

App Review is only needed if:

Scenario	App Review Needed?
You want strangers to connect their Pages to YOUR app	Yes
You're building a SaaS platform that accesses other people's data	Yes
You want more than ~2000 users using your app	Yes

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This module doesn't do that. Each user creates their OWN app. Your app never touches anyone else's data.

The Self-Hosted Model

Here's how this module works - and why App Review is not needed:

Webmaster A                    Webmaster B
   │                                 │
   ├── Creates OWN Meta App          ├── Creates OWN Meta App
   ├── Connects OWN Page             ├── Connects OWN Page
   ├── Accesses OWN leads            ├── Accesses OWN leads
   └── ✅ No review needed           └── ✅ No review needed

Each user:

1. Creates their own Meta App
2. Connects their own Facebook Page
3. Accesses their own lead data

Since everyone accesses only their own data through their own app, no review is needed.

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This is the same model used by:

• WordPress plugins (WPForms, Gravity Forms)
• Zapier integrations
• Self-hosted CRM modules
• Most SaaS Facebook integrations

Understanding Permissions

Your Meta App uses these permissions:

Permission	What It Does	Review Needed?
pages_show_list	List your Pages	No (for your own account)
pages_read_engagement	Read Page data	No (for your own Pages)
leads_retrieval	Access lead form submissions	No (for your own Pages)
pages_manage_ads	Manage Page ads	No (for your own Pages)
ads_management	Manage ad campaigns	No (for your own Pages)

All these permissions work in Development Mode when you're the app admin/developer accessing your own Pages.

Development Mode vs Live Mode

Feature	Development Mode	Live Mode
Who can use it	Only app admins/developers/testers	Anyone
App Review required	No	Yes
Access your own data	Yes	Yes
Access others' data	No	Yes (after review)
Rate limits	Lower (but fine for CRM use)	Higher
What you should use	This one!	Only if you need it

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Stay in Development Mode. It's all you need.

If You Ever DO Need App Review

Just in case you're curious, here's what the process looks like:

What You'd Need:

1. Business Verification - Verify your business with Meta
2. Privacy Policy URL - A page explaining how you handle user data
3. App Purpose - Explain what your app does and why it needs each permission
4. Screen Recording - A video showing how your app uses the data
5. Wait Time - 1-5 business days for review

How to Submit:

1. Go to developers.facebook.com
2. Open your app
3. Click "App Review" in the left sidebar
4. Click "Permissions and Features"
5. Request each permission individually
6. Provide the required documentation
7. Submit for review

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But again - you don't need this for using the module with your own Pages!

Summary

Question	Answer
Do I need App Review?	No (for your own Pages)
Should I switch to Live mode?	No (Development is fine)
Can I access my own leads?	Yes
Can others use my app?	No (they create their own)
Is this normal?	Yes! This is industry standard

Ready to configure the module? Setup Wizard